Corporate Wokeism Drives a Wedge Between America's C-Suite and Customers
mikedavis.substack.com
Newsweek You may have noticed an odd trend recently: companies and brands with no connection to politics weighing in on the trendy social justice topic of the moment. From #MeToo to #BLM, corporate hashtag activism seems out of place because ultimately, who cares what Pepsi or Target think about politics? But, whether due to internal pressure from employees or perceived external pressure from customers, this practice has gone from unheard of to nearly universal in only a few years.
Corporate Wokeism Drives a Wedge Between America's C-Suite and Customers
Corporate Wokeism Drives a Wedge Between…
Corporate Wokeism Drives a Wedge Between America's C-Suite and Customers
Newsweek You may have noticed an odd trend recently: companies and brands with no connection to politics weighing in on the trendy social justice topic of the moment. From #MeToo to #BLM, corporate hashtag activism seems out of place because ultimately, who cares what Pepsi or Target think about politics? But, whether due to internal pressure from employees or perceived external pressure from customers, this practice has gone from unheard of to nearly universal in only a few years.